Secret Formula, by Frederick Allen
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Secret Formula, by Frederick Allen
Ebook PDF Secret Formula, by Frederick Allen
How a Victorian-era medicine spawned one of the nation’s richest companies and became the world’s most recognizable brandSecret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Secret Formula, by Frederick Allen- Amazon Sales Rank: #178092 in eBooks
- Published on: 2015-10-27
- Released on: 2015-10-27
- Format: Kindle eBook
From Publishers Weekly The Coca-Cola Company's secretive top executive, Robert Woodruff, threw his support behind presidential candidate Lyndon Johnson, then spurned the loser, Richard Nixon, when he applied for a job at Coca-Cola. Nixon later became senior partner in Pepsi-Cola's outside law firm, while President LBJ, a close ally of Coca-Cola, arranged political favors for the company. These are among the charges presented in this highly entertaining history of a firm that traces its origins to Confederate war hero John Pemberton and his Yankee business partner Frank Robinson, who developed the soft drink in the late 1880s. The book provides a juicy look at wheeling-dealing, litigation, global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche. CNN commentator Allen charts Coke's fortunes through two world wars, European anti-American backlash and the civil rights era, and tells how Woodruff, though a plantation-owning Georgian, supported desegregation in Atlanta with an eye toward selling Coke to people of color around the world. Photos not seen by PW. Copyright 1994 Reed Business Information, Inc.
From Library Journal In this company history, Allen, a political columnist and commentator for CNN, emphasizes corporate internal politics and Coca-Cola's role in the inner councils of Atlanta. Allen traces the history of the drink from its origins as a drugstore formula to its present multinational success and chronicles Coke's unceasing efforts to preserve its trademark and "secret formula." In researching his work, the author consulted numerous primary sources, including the papers of Asa Candler and Robert Woodruff, both heads of Coca-Cola. Access to one of Woodruff's longtime aides surely provided many of the intimate details studding the text. At times the book reads like a Russian novel combined with a thriller. It will appeal to the general reader as well as to students of history and complements other recent titles on Coca-Cola, including Roger Enrico's The Other Guy Blinked (LJ 3/15/87) and Mark Pendergrast's For God, Country, and Coca-Cola (LJ 3/15/93).Mary Chatfield, Angelo State Univ., San Angelo, Tex.Copyright 1994 Reed Business Information, Inc.
From Booklist Atlantan and CNN commentator Allen shows that there is still plenty more to tell about Coca-Cola, despite last year's For God, Country, and Coca-Cola, by Mark Pendergrast, and Elizabeth Candler Graham's nostalgic The Real Ones: Four Generations of the First Family of Coca-Cola. Allen seems to have had unprecedented access to company insiders, corporate archives, and private papers, and he uncovers a trove of information about corporate political clout at home and abroad, CEO Woodruff's quiet arm-twisting in early support of the civil rights movement (though with an eye to expanding the market for Coca-Cola among African Americans), and marketing campaigns both failed and successful. Also included is the obligatory analysis of Coca-Cola's so-called secret formula, with part of the secret being that more than a dozen formulas have existed throughout Coke's history. Allen successfully contributes to the fascinating lore surrounding this symbol of American culture and enterprise. David Rouse
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Most helpful customer reviews
16 of 17 people found the following review helpful. Find out the real "secrets" of Coca-Cola By A Customer I must say, if there is anything that I wanted or needed to know about Coca-Cola, I now know it!I am studying organization communication and I had to pick an organizational memior in which to do a project on. I chose this book in part because I have always been a Coca-Cola fan, but mainly because my husband now works for the corporate giant and I thought a little personal interest may help to motivate me.What an in-depth description of the birth and life of our favorite little red & white beverage! From Doc Pemberton and his addictions to the present when millions are now "addicted" to his special creation. This book not only describes how Coke itself was created, but it also goes into great detail about how the image of this soft drink was initiated, molded, and eventually perfected over the years. Frederick takes us through the ups, the downs, and the way downs of the beverage as well as the company. He also gives a clear depiction of what life must have been like in Atlanta in the late 1800's-early 1900's.My favorite thing about the way that this book is written is the way in which the author tells us a story rather than spitting 500 pages of facts and figures at us. I'm quite sure that I wouldn't have been able to make it through the entire thing had he not grabbed my attention with the fascinating history within the first several chapters. I would most definately reccommend this book to anyone, and not just because I'm partial to the crisp, refreshing, wonderful, exhilerating beverage. :-) Seriously, if you are interested in corporate culture or business of any kind, a history buff, or perhaps you just like Coke, then this is a must read. Just make sure you allow yourself plenty of time to finish(the length is the only reason why it got 4 stars instead of 5 in my book)!
10 of 10 people found the following review helpful. Excellent book on Coke By A Customer You'd be hardpressed to find a better book about the history of Coke. Allen's book is fascinating and is well organized and easy to read.
8 of 9 people found the following review helpful. A well-written book on a company with an incredible history: By A Customer I originally bought this book because of my great affinityfor Coca-Cola. I expected to enjoy the information, but Iwas quite sure I would not be able to get through the book due to it's obviously "dry" nature. I found that nothing was farther from the truth. This is one of the most interesting, well-written history books I have read in a long time. Kudos to the author and to the company that made the book great!
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